Assistant Madams: How UBA Is Boosting Economy Through Entertainment

By Entertainment Editor

United Bank for Africa Plc has further asserted its leading role in creating employment in the creative industry with the launch of the captivating new series, Assistant Madams on the online channel, REDTV, powered by the bank.

A galaxy of some of the nation’s leading lights in the creative sector came out to identify with the bank at the launch of the series which revolves around three aspiring female Lagos socialites determined to turn into Lagos ‘Big Girls.’

Among the dignitaries at the launch were Chris Ubosi, Mo Abudu, veteran photographer Kelechi Amadi Obi, Sola Sobowole, Patrick Doyle, Noble Igwe, Juliet Ibrahim, Toke Makinwa, Uru Eke, Obi Asika, Koye Sowemimo, Debola Williams, Sharon Ooja, Bollylomo,  Funke Babs Kufreji, Obi Asika, Bisola Aiyeola, Osas Ighodaro, Tana Adelana, Sophie Alakija, Taymesan Emmanuel, Ayo Ayoola, Efa Iwara, and many noteworthy entertainers.

Speaking at the event, the Executive Producer of REDTV, Bola Atta said  “REDTV was birthed by the United Bank for Africa, to support the creative industry in Nigeria and also across the African continent.

“For about four years now, we have been creating employment through entertainment. The potential revenue that can be generated in this industry is often under estimated and it is only in recent times that more people have had the courage to leave traditional professions and embrace the creatives.

“We want to encourage talented and creative professionals to pursue their dreams and to confidently feel that they are contributing to economic growth’.

‘The vision of UBA is to support entrepreneurship across Africa and through REDTV, the bank is connecting African talent to the world. REDTV will continue to harness these talents and to provide opportunities for those who wish to pursue careers in the creative industry’ Atta said.

Also speaking at the launch of Assistant madams, Co-producer and director, Tola Odunsi and Akins Akinkugbe expressed their delight at the reception which the new series is receiving. ”We are pleased to partner with UBA and REDTV to create top quality content and jobs. Assistant madams alone employed over 120 people during the filming of the series and this is significant’.

Assistant Madams will premiere on Youtube @itsredtv on January 15, 2020.

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