There have been various reactions and stances since the sex tape scandal of popular Nigerian singer, Tiwa Savage took a life of its own after it was leaked online late on Monday with her various endorsement deals now an issue.
Indeed there are speculations that Tiwa Savage stands the chance of losing out on the juicy endorsement deals she has bagged especially after her leaked sextape made it to social media.
Recall that the advent of her leaked sextape began when she revealed in an interview with Angie Martinez on Power 105.1 that she was being threatened with her sex video.
Tiwa Savage stood her ground and vowed not to pay the money asked because they(the blackmailer) would surely come back for more. The consequence was that her leaked sex video sparked controversy on social media as it took over the Twitter trends for a long time.
Since the release of the sex tape, some think that Tiwa is currently in a mess as her public image has suffered a dent that may take some time to be restored to its previous state in the eyes of fans.
Marketing wise, firms and businesses may not see her as a marketing tool again after her leaked tape due to how the consumers (fans) regard her and thus making prospects of juicy endorsement deals coming the way of Tiwa Savage far-fetched.
It was gathered that the brands she works with are yet to contact her as they assess the gravity of the situation.
Some of the juicy deals Tiwa Savage presently had commanded in the recent past include top-notch companies such as: Aquazzura, Erickson Beamon, Florian London, Forte Oil PLC, Iola.