Paris Saint-Germain and French Ligue 1 have started reaping the benefits of star player Lionel Messi’s arrival in France. Although Messi is yet to stamp his authority on the pitch, the mercurial Argentine’s arrival is already having its impact on Ligue’s 1’s viewership numbers. A case study was the October 24th clash between PSG and … Continue reading Messi Arrival Boost Ligue 1 Viewership By Over 76 percent