Business
Sterling Bank Chief Executive Apologises For Easter Message Fiasco
The Chief Executive, Abubakar Suleiman of Sterling Bank has written the bank’s customers and Christians especially and apologised over the Easter message from the bank which depicted the resurrection of Jesus the Christ to Agege bread.
The illustration was considered by many Christians as insensitive especially given that Easter is about the most significant in the Christian faith.
Following the uproar, the bank had immediately apologised by deleting the message but that apparently did not sooth many Christians as the issue trended on twitter.
The bank’s chief executive, Abubakar Suleiman has now stepped in with a letter circulated to the bank’s customers making another apology over the gaffe.
He said:
Our dear customer,
LETTER OF APOLOGY
I trust that this meets you well.
On behalf of the management and staff of Sterling Bank PLC, I write to tender our unreserved apology to you and members of our nation’s Christian community for our easter message email of 17 April 2022.
The content of the infographic and the message it contained was insensitive and failed to consider the very sober nature of the event being commemorated, the resurrection of Jesus Christ.
No Malice In Easter Message – Sterling Bank Says As C/E Apologise
While the message had no malicious intent, there is no place for content that fails to fully account for the feelings of billions of people all over the world. Our honest intent was to join millions of customers in Nigeria and worldwide in celebrating this solemn event, but our execution fell short at this occasion.
Our policies are clear on what constitutes acceptable customer communication, and this message should not have been released to our customers. On this occasion, our editorial processes fell short of our policy standards.
As a responsible institution, we immediately withdrew the offensive material and initiated a review of the circumstances that led to this failure. We will further sensitize our workforce to ensure this unfortunate lapse in judgement never repeats itself.
We thank you for your continued trust in us and apologize again for this unfortunate incident.
Sincerely,
Chief Executive
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