Lifestyle
2Baba And Long-Time Manager Efe Omorogbe Split After 20 Years
After a remarkable 20-year journey together, 2Baba, one of Nigeria’s most revered musicians, and his long-time manager, Efe Omorogbe, have decided to part ways.
The announcement came from Now Muzik, Omorogbe’s management company, which has been instrumental in guiding 2Baba’s illustrious career since 2004.
Expressing his sentiments about the conclusion of their professional relationship, Omorogbe didn’t shy away from praising 2Baba. He hailed the singer’s immense contribution to the Nigerian music scene, labeling him as one of the greatest Nigerian musicians of all time. Omorogbe’s statement reflected deep gratitude for the trust and friendship shared with 2Baba over the years.
He highlighted the achievements they accomplished together, from building brands to creating impactful music and entertaining millions of fans worldwide. Omorogbe expressed pride in walking alongside 2Baba, witnessing his career flourish over two decades.
Despite the end of their professional ties, Omorogbe assured that he and his team would continue to support 2Baba from the sidelines and advocate for his success in any future endeavors.
For 2Baba, the separation marks the end of a chapter filled with success and growth, largely facilitated by Now Muzik’s support as his manager. He acknowledged the pivotal role Omorogbe and his team played in bringing his talent and vision to life, attributing much of his career success to their collaboration.
2Baba expressed gratitude towards Now Muzik and his manager for being a crucial part of his journey, highlighting the collective effort it took to achieve his dreams and reach international acclaim.
Throughout their 20-year partnership, 2Baba’s career reached remarkable heights, earning him over 60 awards and solidifying his status as an international superstar. This collaboration not only contributed to 2Baba’s personal success but also played a role in the evolution and commercialization of Afrobeats, marking a pivotal moment in the global recognition of African music.
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