Why Israel Adesanya Lost BMW Ambassadorial Deal

BMW has terminated its ambassadorial deal with Nigerian-New Zealand martial artist, Israel Adesanya over his recent rape comment.

Earlier this week, Israel threatened to rape a fellow UFC fighter, Kevin Holland sparking outrage across the social media landscape.

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A BMW statement released to a sports magazine, Herald, read: “Due to the comments made by an athlete online, we have reviewed our pending association with the said athlete and we have decided not to push forward with a specific ambassador for the brand at this time in New Zealand.”

Style Bender in an Instagram post, admitted to his flop when he apologized for making the rape threat comment and stated that he has learnt his lessons on public engagement from it.

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