For Comparing Jesus Christ To Agege Bread, Sterling Bank Faces APCON Sanction

The Advertising Practitioners Council of Nigeria  (APCON) is to sanction Sterling Bank Plc over its Easter holiday advertisement in which it compared Jesus, The Christ to Agege Bread.

Sterling Bank had in its Easter holiday greeting sent out a message saying in which it compared Jesus Christ with Agege Bread.

“Like Agege Bread, He Rose! Happy Easter,” the bank had said in a short message to its customers.

GreenWhiteGreen GWG reports that the advert was, however, seen as insensitive by many customers, not least because of the low regard for Agege bread by some sections of the polity.

Reacting to the development, APCON the advertising regulatory body in Nigeria fumed over the fact that Sterling Bank did not submit what it described as the “insensitive and provocative” advert to it.

The APCON threat of sanction came in a statement signed by its Registrar/Chief Executive, Dr. Olalekan Fadolapo.

The statement read thus: “The Advertising Practitioners Council of Nigeria (APCON) has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc which compared the resurrection of Christ with Agege Bread.

“The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP}, the statutory Panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria.

“APCON will take necessary actions to ensure that Sterling Bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise.”

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