Business
Erisco Launches Promo Amid Increasing Boycott Calls
By Gideon Ayeni
Amidst widespread criticism and a growing boycott campaign, Erisco Foods Limited has embarked on a Ramadan promo for its products, following the recent controversy surrounding the arrest of Chioma Okoli over her social media complaint about the taste of Erisco’s Nagiko tomato mix.
GWG.ng reports that the arrest sparked outrage across Nigeria, with many condemning Erisco’s handling of the situation and advocating for a more diplomatic resolution to consumer grievances. While there has been no official confirmation of declining sales, speculation has arisen suggesting a potential drop in demand following the backlash against Erisco Foods products, a development that may have led to the promo.
In response, Erisco has initiated a promo campaign aimed at restoring consumer trust and bolstering sales. The campaign offers discounts and incentives to encourage consumers to purchase Erisco products. Despite these efforts, skepticism persists among some consumers, as evidenced by the sentiments expressed by a netizen who remains unconvinced of Erisco’s quality, expressing a preference for alternative brands over Erisco’s products.
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As Erisco seeks to navigate the fallout from the controversy and regain consumer confidence, the effectiveness of its promo remains uncertain, amidst lingering concerns and ongoing scrutiny from disillusioned consumers.
GWG.ng reports that the launch of the Ramadan promo campaign came as more Nigerians went on social media to express solidarity with Chioma Okoli against the efforts of Erisco.
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