New Twist to Kim And Kanye Divorce

Despite reports of a fractured and troubled marriage and Imminent divorce, there seems to be no love lost between Kim Kardashian and Kanye West as both appears to still remain best of friends.

Three months on the former couple are still in good terms despite being alienated after their marriage hit the rock.

So healthy is the relationship they have maintained  after their split that Kanye is providing Kim with every assistance she needs in rebranding of her makeup business KKW Beauty.

West, 44, helped Kardashian, 40, ‘come up with the new name’ of her makeup brand but the name is yet to be made public, Page Six reports.

The new business line is not in anyway connected with her divorce, as ‘it has been in the works for awhile’.

‘Kim’s decision to rebrand has nothing to do with dropping the W in KKW since she has not changed her legal name and still goes by West,’ Page Six quoted a source who’s familiar with the development to have said.

A source told WWD that Kardashian is ‘incredibly excited about this next phase of her career.

‘The innovative formulas and even the shopping experience of being able to shop all categories in beauty and cosmetics under one brand, one website has always been Kim’s vision from the beginning.’

The business maneuver comes in the wake of Kardashian’s $200 million licensing deal with Coty Inc. for 20 percent of her makeup and fragrance company.

On her Instagram page earlier in the week, Kardashian expressed delight at the impending launching of the new brand.

She described the new brand as “more modern and innovative’

‘On August 1st midnight we will be shutting down the kkwbeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged with an elevated and sustainable new look,’ she said Tuesday. ‘I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.’

Kim Kardashian Breaks Down Over Failed Marriage To Kanye West

The KKW Beauty brand will be selling at discounted rated through the end of the month.

Kardashian filed for divorce from West this past February after more than six years of marriage. They share joint custody of their four children North, eight, Saint, five, Chicago, three, and Psalm, two.

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